Put a French, a Dutch, an American and an Indian in the same room. Ask them to work together. What do you get? No, this is not the beginning of a funny joke! Tt is a typical example of a work reality in the pharmaceutical world and of the importance of navigating cultural differences.
Globalization has transformed the way we work: our companies are becoming more and more international. Cooperation with third parties a normality. As a consequence, cross cultural communication is something we deal with on daily basis. A new and softer side of negotiation is therefore needed. Sometimes cultures do not translate and we frequently split into separate camps that have an ‘us versus them’ reality.
After performing so many different tech transfers and having witnessed so many audits, I came to the conclusion that getting culture right should never be an afterthought. Even if English is the common language, it is easy to fall into cultural traps that endanger a project or a a cooperation.
Diversity: the art of thinking independently together
Malcolm Forbes
If you really have a French, a Dutch, an American and an Indian, how will they be able to work harmoniously together?
The Indian manager learns never to criticize a colleague openly in front of others, while Dutch managers learn always to be honest and to give the message straight! Americans are trained to wrap positive messages around negative ones, while the French are trained to criticize passionately and provide positive feedback sparingly. Having a clear understanding of these differences and strategies for navigating them is crucial for leaders of cross-cultural teams. How to reach that understanding? There are many courses you can follow, but also books you can read.
People in different countries reach to inputs differently, communicate differently and take decisions differently. When you look at your team’s culture map, consider not just the difficulties that might arise from the gaps but also the strengths that those differences may provide. Managed with care, the cultural and individual diversity can become your team’s greatest asset!!
Don’t forget to think carefully about your objectives before mixing cultures up. If your goal is innovation and creativity, the more cultural diversity the better, as long as the process is managed carefully. But if your goal is simple speed and efficiency, then monocultural is probably better than multicultural. Sometimes, it is simply better to leave Rome to the Romans.